Jungian Narrative Coach & Brand Strategist
The right story
doesn't just
describe you.
It becomes you.
I work at the intersection of depth psychology and brand strategy — helping founders, creatives, and mission-driven women excavate the true story beneath the polished one, and build work that regenerates rather than extracts.
Two pathways in
Where would you like
to begin?
Whether you're a founder finding your voice, a coach building your practice, or a mission-driven woman ready to tell the truth — there's a path for you.
Narrative OS for the Resistance
Story Loom is a narrative operating system for women who are done building personal brands on extractive terms. It's for those ready to organize their lived stories, shadow work, and deepest convictions into resistance-minded work — and find the community of aligned builders doing the same.
Right for you if: you're building something post-capitalist and need narrative infrastructure that actually matches your values. Not another funnel. A narrative field that attracts your people.
- Story journal for lived experience & ideological fuel
- Story Bank — your narrative field, not your content calendar
- Conviction-to-transformation messaging you own
- Anti-extractive positioning & offer design
Jungian Narrative Coaching
The most personal path — a container for doing the real work. Especially for people in the meaning-making years who are exhausted by capitalist performance and ready to name their work as something else entirely. We excavate your stories, surface the internalized patterns keeping you small, and build language rooted in your lived experience and deepest convictions.
Right for you if: you know your work wants to contribute to something larger, but you haven't yet found language for it that doesn't sound like everyone else.
- Bi-weekly 60-minute sessions
- Narrative excavation & brand voice development
- Shadow work applied to brand story
- Between-session reflection prompts & writing support
Mythograph Strategic Brand Storytelling
Mythograph is my strategic brand consultancy for mission-driven organizations ready to articulate what they stand for — and build the systems to say it consistently, to the right people, in the right way.
"The brand is not what you say it is.
It's what they say it is."
— Marty Neumeier, The Brand Gap
Jungian narrative coaching goes beneath the surface — past the polished pitch deck, the performance of success, and the internalized rules of a system you didn't design — to find the story that's already there, waiting to organize your life and your work.
Excavation
We go deep — into origin stories, shadow patterns, wounds, and wisdom — to find the narrative that's been there all along.
Articulation
We shape the raw material into language that resonates — a brand voice that sounds like you at your most clear and courageous.
Integration
We build systems so the story lives in your work — not just a document, but a practice that compounds over time.
Activation
The story becomes strategy — informing how you show up, what you offer, how you market, and who you attract.
About Cléa
I've spent 25 years finding the true story inside organizations — and the humans who lead them.
I'm a Jungian Narrative Coach, brand strategist, copywriter, grantwriter, creative director, communications leader, journalist, and author. The thread through all of it: I find the true story, and I make it impossible to ignore.
I founded Mythograph to tell brand stories that heal, instead of spin and extract. I'm now building Story Loom as narrative infrastructure for resistance-minded founders — because the systems we use to tell our stories either replicate harm or help dismantle it.
I work at the intersection of depth psychology, language strategy, and brand systems — because the most important stories are rarely the first ones people tell.
Kind words
What people say
Their ability to understand and articulate our mission and projects was truly impressive.
Anwesha Roy Choudhury
SaveLife Foundation
They explore beyond copy and dive straight into the core, purpose, and ultimate goals of a brand.
Eric Mogil
CGO, Radar
Cléa has an incredible gift for capturing a brand's voice in a way that feels both authentic and compelling.
Mark Thill
Founder, Thesis IT
Cléa is one of the most talented copywriters I've ever worked with.
Joshua Krohn
Head of Design, Finch
Cléa has been instrumental in elevating our clients' projects through strategic work.
Peter Deltondo
Co-Founder, Heyo
The thread continues
in your inbox.
Reflections on narrative, depth psychology, and building resistance-minded work. Occasional and intentional — not a feed.
No algorithms. No automation sequences. Just letters worth reading.