Jungian Narrative Coach & Brand Strategist
Tell the stories
you want to
live in.
Most entrepreneurs are still building on a scarcity story they inherited. You're building something that matters: a practice, a body of work, a way of being in the world shaped by what you believe is possible. Your work deserves a narrative that's genuine and expansive.
Something is definitely shifting.
The paradigm we've all been using to build a business, find our audience, and earn trust is not holding anymore.
Like so many entrepreneurs I know, I left the corporate world because I felt I had something different to offer. Instead, I found myself in a catch-22 as a strategist trying to build my own brand: I realized the strategic tools available to entrepreneurs were built for the game that's eating us alive. Extract attention. Perform expertise. Optimize the funnel for endless growth.
We can feel how that's failing us. It's failing our integrity, the communities we're here to serve, and the planet we all share.
At best, the language doesn't quite fit. At worst, it's the same AI slop we roll our eyes at whenever we open an email. The frameworks feel borrowed, and the way you're supposed to market yourself — perform, extract, optimize — feels like a quiet betrayal of the thing you're actually trying to do.
Right now, we need stories from people with vision who aren't selling us the same old paradigm of rugged individualism and careless growth and power-over dynamics.
You need to tell your stories, and we need to hear them.
This is what I do.
I work at the intersection of Jungian depth psychology and brand strategy to help people excavate their truth, find the language for it, and build a livelihood with regenerative impact. One that earns its place in a better world instead of jostling desperately for recognition in the old one.
Not sure where to start? Let's find your next step.
Get a recommendation based on the right next step for what you're building.
"The brand is not what you say it is.
It's what they say it is."
— Marty Neumeier, The Brand Gap
Jungian narrative coaching goes beneath the surface — past the polished pitch deck, the performance of success, and the internalized rules of a system you didn't design — to find the story that's already there, waiting to organize your life and your work.
Excavation
We go deep — into origin stories, shadow patterns, wounds, and wisdom — to find the narrative that's been there all along.
Articulation
We shape the raw material into language that resonates — a brand voice that sounds like you at your most clear and courageous.
Integration
We build systems so the story lives in your work — not just a document, but a practice that compounds over time.
Activation
The story becomes strategy — informing how you show up, what you offer, how you market, and who you attract.
About Cléa
I've spent 25 years finding the true story inside organizations — and the humans who lead them.
I'm a Jungian Narrative Coach, brand strategist, copywriter, grantwriter, creative director, communications leader, journalist, and author. The thread through all of it: I find the true story, and I make it impossible to ignore.
I founded Mythograph to tell brand stories that heal, instead of spin and extract. I'm now building Story Loom as narrative infrastructure for resistance-minded founders — because the systems we use to tell our stories either replicate harm or help dismantle it.
I work at the intersection of depth psychology, language strategy, and brand systems — because the most important stories are rarely the first ones people tell.
Kind words
What people say
Their ability to understand and articulate our mission and projects was truly impressive.
Anwesha Roy Choudhury
SaveLife Foundation
They explore beyond copy and dive straight into the core, purpose, and ultimate goals of a brand.
Eric Mogil
CGO, Radar
Cléa has an incredible gift for capturing a brand's voice in a way that feels both authentic and compelling.
Mark Thill
Founder, Thesis IT
Cléa is one of the most talented copywriters I've ever worked with.
Joshua Krohn
Head of Design, Finch
Cléa has been instrumental in elevating our clients' projects through strategic work.
Peter Deltondo
Co-Founder, Heyo
The thread continues
in your inbox.
Reflections on narrative, depth psychology, and building resistance-minded work. Occasional and intentional — not a feed.
No algorithms. No automation sequences. Just letters worth reading.