Strategic Branding Meets Jungian Narrative Work
Tell the Stories
You Want to
Live In.
Most entrepreneurs are still building on a scarcity story they inherited. If you're building something that matters — a practice, a body of work, a way of being in the world shaped by what you believe is possible — your work deserves a narrative field that's genuine and expansive.
I build narrative operating systems for founders and experts who are done performing for the attention economy. Express your value with clarity, without flattening your truth into a persona.
Something is definitely shifting.
Like so many entrepreneurs I know, I left the corporate world because I felt I had something different to offer. Instead, I found myself in a catch-22 as a strategist trying to build my own brand: I realized the strategic tools available to entrepreneurs were built for the game that's eating us alive. Extract attention. Perform expertise. Optimize the funnel for endless growth.
At best, the language doesn't quite fit. At worst, it degrades our integrity and trust, the communities we're here to serve, and the planet we all share.
Right now, we need stories from people with vision who aren't selling the status quo.
You need to tell your stories, and we need to hear them.
This is what I do.
I work at the intersection of Jungian depth psychology and brand strategy to help people excavate their truth, find language for it, and build a livelihood with regenerative impact.
Story Loom
A relational brand-build.
Story Loom is a 1:1 container where we uncover the living intelligence inside your work, then architect it into a narrative system that can hold:
- the truth of what you do (without flattening it)
- the specificity of who it's for (without niche panic)
- the emotional and ethical spine of your point of view (without posturing)
- the language you can actually use (without sounding like anyone else)
What You Leave With
A complete Narrative OS.
In 6 weeks, you leave with everything you need to run your story across your website, offers, and content.
A message set you can ship (positioning, differentiation, objections)
A story bank you can draw from and add to for the rest of your life
Drafted copy for one real asset you can publish
The throughline that ties your story, your work, and your promise into one coherent signal.
Your core scenes, turning points, proofs, and origin moments — captured so you can reliably draw from, add to, and evolve them.
The beliefs you're actually willing to stand behind, and language that makes them legible.
A map of how your work is understood — offers, pillars, differentiators, objections, outcomes.
Repeatable patterns and boundaries that keep you sounding like you across contexts.
We use the system on at least one core asset (sales page, key email, offer messaging, or equivalent) so you leave with language you can publish.
What Shifts
The transformation at the center of this work.
From
Performing for a system that doesn't serve you
To
Building from your own narrative authority
From
Scattered messaging and borrowed frameworks
To
A coherent narrative field that's entirely yours
From
Internalized rules about who gets to say what
To
Work rooted in your convictions and purpose
Who It's For
Founders, coaches, creators, and practitioners.
Story Loom is for founders, coaches, creators, and practitioners whose stories and messaging still feel scattered, invisible, or not quite like them.
It's especially for conscious and spirit-led business owners, and for speakers, academics, or researchers stepping into thought leadership — who've done enough inner work to know this isn't just a surface problem, and who want language that can hold both their depth and their rigor.
How It Works
Signal, not slogans.
We start with signal, not slogans. We listen for what's true, what's repeated, what's avoided, and what's trying to emerge.
We excavate story and psyche. This is where the real differentiators and emotional fidelity live.
We architect the system. We translate what we find into structures you can use: frameworks, maps, language sets, and decision rules.
We apply it in real contexts. Live pages, key emails, offer messaging, or content — so the system becomes embodied, not theoretical.
This is collaborative, iterative work. You won't leave with "a doc." You'll leave with a narrative operating system you can confidently use and evolve on your own.
A typical flow (Story Loom = 6 weeks)
Weekly 60-minute sessions focused on the "shadow" material that blocks clean visibility — Who do you think you are? authority discomfort, symbols, ancestral messages, the parts that don't want to be seen. I synthesize what emerges into a Golden Thread Report.
During and between sessions, simple prompts and practices (Active Imagination, dreamwork cues, narrative reflection) to keep the signal moving and surface language we can build from.
Voxer/email Mon–Thu, responses within 24–48 business hours for questions, voice-note processing, and quick calibration between sessions.
We gather your signature stories, conviction points, and lived proof — then translate them into clear aligned messaging and apply the system to your real-world assets.
Two Ways to Work Together
Find the right container for where you are.
Narrative OS Build
We work deeply together in coaching sessions to map your journey and truths, then co-create your brand strategy and language: Golden Thread, story bank, convictions, messaging architecture, and a voice system you can embody confidently.
6 weeks · $3,600
Apply for Story Loom →Brand + Website
For the people who want the full thing built, launched, and live. Includes everything in Story Loom, plus:
- A basic visual brand identity (color, type, mark)
- A self-hosted website built and launched
- A simple live website (typically 3–5 pages)
- A gentle "launch" post that invites without performing
- An aligned marketing plan for what comes next
8 weeks · $6,750
Apply for Full Build →
Kind words
What people say
I'm absolutely astounded by your exquisite Story Loom offering and every extra mile you've traveled on this project. The deep listening and energetic attunement you've brought — you've interpreted my vision in a way I never could have.
Deb F.
Jungian Coach, Red Suitcase
Clea is one of the special ones. She explores beyond copy and dives straight into the core, purpose, and ultimate goals of the people behind the brand.
Eric M.
CGO, Radar
Working with Cléa was an exceptional experience. Her ability to understand and articulate our mission was truly impressive. Her work has not only elevated our brand but helped explain our work in simple terms.
Anwesha Roy Choudhury
SaveLife Foundation
Cléa is one of the most talented copywriters I've ever worked with.
Joshua K.
Head of Design, Finch
Cléa has an incredible gift for capturing a brand's voice in a way that feels both authentic and compelling.
Mark T.
Founder, Thesis IT
Pricing
Beta / founding round.
Right now, Story Loom is in a beta / founding round. That means you're getting done-with-you depth work + high-touch implementation at a price point that won't be available once the process is fully standardized.
Founding pricing available through July 2026.
Story Loom
Narrative OS Build · 6 weeks
$3,600
Golden Thread, story bank, convictions, messaging architecture, voice system, and applied draft(s).
Full Build
Brand + Website · 8 weeks
$6,750
Everything in Story Loom, plus a visual brand identity and self-hosted website built and launched.
Not sure if you're ready?
If you want to begin with a single session, start with the Golden Thread Session ($200). If you decide to move into Story Loom from there, it's credited back to you.
Book a Golden Thread Session →Not for you if…
- You want plug-and-play templates, AI-generated positioning, or "content hacks."
- You're looking for a quick rebrand without touching the deeper story underneath your work.
- You don't have an hour a week to commit to narrative coaching sessions, reviews, and creative exercises.
The story you've kept half-hidden is usually the one that changes everything.
The thread continues
in your inbox.
Reflections on narrative, depth psychology, and building resistance-minded work. Occasional and intentional — not a feed.
No algorithms. No automation sequences. Just letters worth reading.