Strategic Branding Meets Jungian Narrative Work
Tell the Stories
You Want to
Live In
Most entrepreneurs are still building on a scarcity story they inherited. If you're building something that matters — a practice, a body of work, a way of being in the world shaped by what you believe is possible — your work deserves a narrative field that's genuine and expansive.
I build brands for founders, creatives, coaches, practitioners, and experts who are done performing for the attention economy. So you can express your value with clarity, without flattening your truth into a persona.
Something is definitely shifting.
Like so many entrepreneurs I know, I left the corporate world because I felt I had something different to offer. Instead, I found myself in a catch-22 as a strategist trying to build my own brand: I realized the strategic tools available to entrepreneurs were built for the game that's eating us alive. Extract attention. Perform expertise. Optimize the funnel for endless growth.
At best, the language doesn't quite fit. At worst, it degrades our integrity and trust, the communities we're here to serve, and the planet we all share.
Right now, we need stories from people with vision who aren't selling the status quo.
You need to tell your stories, and we need to hear them.
This is what I do.
I work at the intersection of Jungian depth psychology and brand strategy to help you notice what's actually shaping your story beneath the surface: the beliefs you inherited, the roles you learned to play, the parts of you that don't feel safe being seen. Once you've started interpreting the messages your body is telling you, you can begin to reframe your story using intentional storytelling. You stop forcing the persona that kept you safe before, because you no longer need it. Then we turn that material into honest, resonant language, you start speaking and writing confidently from inner authority, and your brand becomes a coherent narrative people can feel and trust.
Story Loom
A co-creative brand build.
Story Loom is a 1:1 program where we uncover the stories and messages that are most alive for you, then architect them into a narrative ecosystem that can hold:
- the truth of what you do (without flattening it)
- the specificity of who it's for (without niche panic)
- the emotional and ethical spine of your point of view (without posturing)
- the language you can actually use (without sounding like anyone else)
What You Leave With
A complete Narrative OS.
In 6 weeks, you leave with a usable narrative + messaging system and a repeatable way to express it in the world.
A message set you can ship
- Convictions + POV: the beliefs you're actually willing to stand behind, translated into language people can feel and repeat.
- Messaging architecture: an ecosystem of how your work is best understood by your audience (value, offers, pillars, differentiators, objections, outcomes).
A signature story bank you can draw from for years
- Golden Thread Manifesto: the through-line that ties your story, your work, and your promise into one coherent signal.
- Story Bank: your core beliefs, turning points, proofs, and origin moments, captured in a way you can reliably draw from, add to, and evolve.
A content generation system rooted in your wisdom
- The Story Loom system: makes it easy to weave your stories + messages reliably into intentional content.
- Voice definition: repeatable patterns and boundaries that keep you sounding like you across contexts.
- Applied draft(s): we apply the system to at least one real asset so you leave with language you can publish (sales page, key email, offer page, etc.).
What Shifts
The transformation at the center of this work.
From
Performing for a system that doesn't serve you
To
Building from your own narrative authority
From
Scattered messaging and borrowed frameworks
To
A coherent narrative field that's entirely yours
From
Internalized rules about who gets to say what
To
Work rooted in your convictions and purpose
Right for you if
You know the work wants to say something more.
You haven't yet found language for it that doesn't sound like everyone else. Or the work you've built doesn't feel like it fully holds what you actually believe. This is where we start.
You're a founder, practitioner, creative, speaker, or expert who needs a brand narrative as nuanced as your actual thinking
You're in the meaning-making years — exhausted by performing for a system you no longer want to replicate
You have lived experience that hasn't fully made it into your public work — and you sense it should
You want to build work that contributes to something larger — and need the narrative infrastructure to say that clearly
You're done with borrowed frameworks that never quite fit — you want to excavate your own
How It Works
Signal over slogans.
We start with what wants to be witnessed. We listen for what's true, what's repeated, what's avoided, and what's trying to emerge.
We excavate story and psyche. This is where the real differentiators and emotional fidelity live.
We architect the system. We translate what we find into structures you can use: frameworks, maps, language sets, and decision rules.
We apply it in real contexts. Live pages, key emails, offer messaging, or content — so the system becomes embodied, not theoretical.
This is collaborative, iterative work. You won't leave with "a doc." You'll leave with a narrative operating system you can confidently use and evolve on your own.
A typical flow
Weekly 60-minute sessions focused on finding the narrative material that feels most alive. We work with whatever blocks clean visibility — the voice that asks Who do you think you are? The shadow archetypes, discomfort, symbols, ancestral messages, and all the parts that don't want to be seen. I synthesize what emerges into a Golden Thread Report so we have an emotional/narrative anchor before we build anything.
During and between sessions, you'll get simple prompts and practices (e.g., Active Imagination meditations, dreamwork cues, narrative reflection, tapping exercises) to keep the signal moving and to surface language we can build from.
Mon–Fri, responses within 24–48 business hours for questions, voice-note processing, story recollections, and quick calibration between sessions.
We gather your signature stories, conviction points, and lived proof, translate them into clear aligned messaging, and apply the system to your real-world assets.
We translate the narrative system into a live site — visual direction, page structure, and drafted copy turned into a published 3–5 page website.
Two Ways to Work Together
Find the right container for where you are.
Narrative OS Build
We work deeply together in coaching sessions to map your journey and truths, then co-create your brand strategy and language: Golden Thread, story bank, convictions/POV, messaging architecture, and a voice system you can embody confidently.
Apply for Story Loom →Brand + Website
For the people who want the full thing built, launched, and live. Full Build includes everything in Story Loom, plus:
- A basic visual brand identity (color, type, mark)
- A self-hosted website built and launched (so you're not trapped in monthly platform fees)
- A simple live website (typically 3–5 pages)
- A gentle "launch" post that invites without performing
- An aligned marketing plan (so you know what to do next without feeling like a content machine)
Timeline: Full Build runs 8 weeks (Story Loom foundation + build).
Apply for Full Build →
Kind words
What people say
I'm absolutely astounded by your exquisite Story Loom offering and every extra mile you've traveled on this project. The deep listening and energetic attunement you've brought — you've interpreted my vision in a way I never could have.
Deb F.
Jungian Coach, Red Suitcase
Clea is one of the special ones. She explores beyond copy and dives straight into the core, purpose, and ultimate goals of the people behind the brand.
Eric M.
CGO, Radar
Working with Cléa was an exceptional experience. Her ability to understand and articulate our mission was truly impressive. Her work has not only elevated our brand but helped explain our work in simple terms.
Anwesha Roy Choudhury
SaveLife Foundation
Cléa is one of the most talented copywriters I've ever worked with.
Joshua K.
Head of Design, Finch
Cléa has an incredible gift for capturing a brand's voice in a way that feels both authentic and compelling.
Mark T.
Founder, Thesis IT
Want to learn more?
Let's chat.
Pricing
Beta / founding round.
Right now, Story Loom is in a beta / founding round. You've probably taken the courses, filled in the frameworks, and tried to "tell your story" and still felt like you couldn't quite land it. This is different. For this founding round, you're getting the benefit of done-for-you depth at a done-with-you price, while I build the case studies and refine the work into a self-paced course and cohort-based program that won't be so hands-on.
Founding pricing available through July 2026.
Story Loom
Narrative OS Build · 6 weeks
$3,600
Golden Thread, story bank, convictions, messaging architecture, voice system, and applied draft(s).
Full Build
Brand + Website · 8 weeks
$6,750
Everything in Story Loom, plus a visual brand identity and self-hosted website built and launched.
Not sure if you're ready?
If you want to begin with a single session, start with the Golden Thread Session ($200). If you decide to move into Story Loom from there, it's credited back to you.
Book a Golden Thread Session →Not for you if…
- You want plug-and-play templates, AI-generated positioning, or "content hacks."
- You're looking for a quick rebrand without touching the deeper story underneath your work.
- You don't have an hour a week to commit to narrative coaching sessions, reviews, and creative exercises.