About

I find the true story —
and make it impossible to ignore.

W O R D

W I T C H

Technically I'm a brand strategist — which I've been telling people for years, even though branding, as it's usually practiced, kind of grosses me out. I'm also a Jungian Narrative Coach, copywriter, grantwriter, creative director, journalist, author, certified Human Design reader, and Reiki Level 2 practitioner. The thread through all of it: I find the true story, and I make it impossible to ignore.

I founded Mythograph to build brands that heal instead of extract. I'm building Story Loom as narrative infrastructure for people who are done performing for a system they didn't design — because the tools we use to tell our stories either replicate harm or help undo it.

25+

Years of experience

100+

Brands shaped

∞

Stories worth telling

Work with me Get in touch

A woman in a white blouse examines a large circular holographic sunset artwork over a rocky coastline — the practitioner at work, image-making, story as craft.

25 years of finding the true story inside organizations — and the humans who lead them.

I started my career as a journalist — and that's still the lens I work from. A journalist's job is to find what's actually true, not what someone wants to be true. To ask the questions that surface the story underneath the story. To make what's real impossible to ignore.

Over 25 years, I've applied that lens to brand strategy, copywriting, communications leadership, grantwriting, and creative direction. As Director of Communications at Focus Lab, I built the messaging and verbal identity programs that helped a small, Savannah-based agency compete with Madison Avenue. Using behavioral economics and story-based strategy, I'm known for narratives that drive mission progress and profit — simultaneously, not sequentially.

"You have to decide who you are and force the world to deal with you, not with its idea of you."

— James Baldwin

I founded Mythograph when I realized that most brand strategy was serving the system rather than questioning it. Brands were telling stories that extracted — from their audiences, from the culture, from the planet — rather than stories that regenerated. I wanted to build something different: a consultancy that helped mission-driven organizations find the story that actually matched what they were trying to do in the world.

And then I started to see a pattern: the organizations doing the most important work were often led by people who were exhausted by performing for a system they didn't build. Who had deep wells of lived experience, conviction, and wisdom — but hadn't yet found language that held all of it without shrinking it to fit a conventional brand framework. That's when I began training in Jungian depth psychology, and when the coaching practice started to take shape.

Story Loom is the synthesis of all of it: the 25 years of narrative strategy, the Jungian training, the Human Design lens, the energy work — the conviction that there's a better way to build a practice for people doing resistance-minded work. It's narrative infrastructure that matches your ethics — and the community of aligned builders who are doing the same work.

What I'm made of

The full constellation.

The work doesn't live in one category. Neither do I.

Depth Psychology

Jungian psychology isn't therapy — it's a map. Shadow work, Active Imagination, archetypal theory: the tools I use to find what's actually there beneath the polished story.

Post-Capitalist Orientation

The systems we use to tell stories either replicate harm or help dismantle it. I build narrative infrastructure oriented toward solidarity, regeneration, and collective flourishing.

Language Strategy

25 years of finding the exact words — the ones that hold complexity without simplifying it, that resonate without manipulating, that attract the right people without repelling everyone else.

The Natural World

Mycorrhizal networks, collective intelligence, the intelligence of non-human systems — not as metaphor, but as model. The natural world is smarter than any organizational framework I've encountered.

The Mythic Frame

Campbell's Hero's Journey is useful. But the Village Journey — the collective, non-individualistic arc of change — is the one I'm most interested in. How do communities transform together?

The Somatic & Sacred

Philosophy gave me the discipline to ask how systems of meaning are built — and why they hold. Reiki, Human Design, and the esoteric tradition gave me something else: the body as a knowing instrument, energy as information, archetypal systems as living maps rather than fixed categories. These aren't soft interests. They're ancient, rigorous frameworks — and they inform this work as directly as anything else in this constellation.

A silhouetted figure stands with arms open in a mid-century surrealist landscape of teal circles and warm gold — expansive, grounded, mythic.

Work experience

Director of Communications, Focus Lab

Built messaging and verbal identity programs; led content strategy for a globally recognized brand agency

Founder, Mythograph

Strategic brand consultancy for mission-driven organizations; narrative systems, verbal identity, brand voice

Grantwriter & Communications Strategist

Millions in funding secured for nonprofits and social impact organizations

Journalist & Author

Published in regional and national outlets; book in development

Training & study

Jungian Depth Psychology

Training in Jungian coaching, Active Imagination, archetypal theory, and shadow work

Behavioral Economics & Narrative Persuasion

Applied research in how stories change behavior, shift beliefs, and organize communities

Post-Capitalist Theory

Solidarity economics, feminist theory, regenerative systems, the Thrutopia framework

Certified Human Design Reader

Human Design as a lens for understanding energy, decision-making, and authentic expression — woven into narrative coaching and Story Loom work for those who are interested

Reiki Level 2, NYC Reiki Center

Certified in Reiki Level 2 by the NYC Reiki Center; energy work as complement to depth psychology and somatic story excavation

Brand Strategy & Verbal Identity

25 years of applied practice across industries, sectors, and scales

A Le Corbusier–style modernist villa set among Mediterranean pine trees and rocky landscape, moon visible in the blue sky — the place where deep thinking lives.

Coming Soon · In Development

Find the work
before you market it.

Thrutopia Lab (working title)

A cohort-based studio container for people holding a half-formed vision — the big idea that's real but not yet speakable. The moment before marketing. Before niche. Before strategy.

Because a lot of smart, values-led people aren't stuck on strategy or content. They're stuck one layer earlier: the work is still forming from the inside. They can feel it — but they can't name it yet.

✦ Part incubator, part salon, part creative studio

✦ Agency-grade ideation in a warm, collaborative room

✦ The container where the work becomes nameable

Join the interest list — be first to know when it opens.

I want to hear about this →

For you if:

You're holding a real vision, but it's still foggy at the edges
You're tired of forcing yourself into other people's business frameworks
You want language that tells the truth — not a brand identity you can't yet inhabit
You're at a threshold: leaving an old identity, crossing into a new one
You're building something in service of people — not just the market
You want an intimate, collaborative container — rigorous, but human

The core promise

"You don't need a perfect plan. You need a true thread. You need a container. You need a way to make the work real."

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The thread continues
in your inbox.

Reflections on narrative, depth psychology, and building resistance-minded work. Occasional and intentional — not a feed.

No algorithms. No automation sequences. Just letters worth reading.

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I find the true story — and make it impossible to ignore.