The work that
lives beneath
the work.
Jungian Narrative Coaching for founders, creatives, and mission-driven people ready to excavate what's actually there — and build from it.
What it is
A container for
doing the real work.
This is the most personal path — especially for people in the meaning-making years who are exhausted by capitalist performance and ready to name their work as something else entirely.
We excavate your stories: the origin narratives, the shadow patterns, the internalized rules of a system you didn't design, the wounds that have become wisdom. We surface what's been keeping you in language that doesn't quite fit. And we build new language, rooted in your lived experience and deepest convictions.
This is not therapy. It's not brand coaching in the conventional sense. It's depth psychology applied to the practice of building meaningful work — a container where the story you've been afraid to tell becomes the one that changes everything.
Book a discovery callWhat Shifts
From:
Performing for a system that doesn't serve you
To:
Building from your own narrative authority
From:
Scattered messaging and borrowed frameworks
To:
A coherent narrative field that's entirely yours
From:
Internalized rules about who gets to say what
To:
Work rooted in your convictions, not theirs
From:
"What do I even say?"
To:
Words that attract your people
"Who looks outside, dreams;
who looks inside, awakes."
— Carl Jung
Jungian psychology gives us a map of the psyche that most brand work never consults. Carl Jung's insight was that the unconscious is not a dumping ground for what we don't want to know — it's a generative field of narrative material, symbolic imagery, and unlived possibility.
Jungian Narrative Coaching applies this insight to the practice of building a business or creative practice. We work with shadow — the parts of your story you've been taught to hide. We work with Active Imagination — Jung's method for entering into dialogue with unconscious content. We work with the archetypal patterns that organize how you understand your role and your work. And we translate everything we find into language — into a brand voice, a narrative system, a set of convictions you can actually build from.
What's included
The container
Everything you need to do the real work — over a sustained period of time, in a structure that holds.
01
Bi-weekly 60-minute sessions
Deep, structured conversations that combine narrative inquiry, depth psychology, and brand strategy. We go where the work needs to go.
02
Narrative excavation
Structured practices for surfacing the stories, patterns, and material that your conscious mind hasn't fully articulated yet — including Active Imagination.
03
Brand voice development
We shape the raw material into a brand voice that sounds like you at your most clear and courageous — grounded in your lived experience, not a framework.
04
Shadow work applied to story
The most powerful brand narratives engage shadow — the parts of the story that feel too risky, too real, too much. We go there on purpose.
05
Between-session reflection prompts
Writing prompts and practices to keep the excavation alive between sessions — building the habit of narrative inquiry that the work requires.
06
Asynchronous support
Written support between sessions — for when something breaks open, when you need a thought partner before the next call, or when you're working through language and want a second read.
Right for you if
You know the work
wants to be something more.
You haven't yet found language for it that doesn't sound like everyone else. Or the work you've built doesn't feel like it fully holds what you actually believe. This is where we start.
Book a free discovery call →You're a founder, coach, therapist, or creative who needs a brand voice as nuanced as your actual thinking
You're in the meaning-making years — exhausted by performing for a system you no longer want to replicate
You have lived experience that hasn't fully made it into your public work — and you sense it should
You want to build work that contributes to something larger — and need the narrative infrastructure to say that clearly
You're done with borrowed frameworks that never quite fit — you want to excavate your own
People who've done the real work.
"Clea helped me find the focus and target audience I needed to get my business moving in the right direction."
— Davana"Clea has a gift for seeing a client's potential, then guiding them to be their best self."
— Davana"Clea helped me see my gaps and patterns, then guided me beyond the funk and into my true purpose."
— Davana
The thread continues
in your inbox.
Reflections on narrative, depth psychology, and building resistance-minded work. Occasional and intentional — not a feed.
No algorithms. No automation sequences. Just letters worth reading.
The story you've been
afraid to tell is usually the one
that changes everything.
Start with a free 30-minute discovery call. We'll talk about where you are, what you're building, and whether this is the right container for the work.